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Wrangler released a line of women's jeans in 1972 named 'GALS,' which quickly became used outside of its original branding and was adopted to describe gyaru fashion in 1979. An alternative explanation is that the subculture started with jeans brand Levi Strauss's 1968 advertisement campaign for a women's jeans line named 'Levi's For Gals.' The term gyaru itself was introduced and popularized in Japan by the American jeans company, Wrangler. Another possible inspiration for gyaru fashion may have been American phenomena such as the prominence of teenage party movies of the 1980s or valley girls, which were then exaggerated by Japanese fashion culture to create the distinct gyaru style. Gyaru fashion style is thought to have been popularized by Pamela Anderson's role on the late 1990s American television series Baywatch, which also appeared on Japanese television. The subculture's origins remain uncertain. Pink Pastel Aesthetic Wallpaper Iphone Wallpaper Girly Cute Anime Wallpaper Pastel Pink Aesthetic.Gyaru ( Japanese: ギャル Japanese pronunciation: ), a Japanese transliteration of the English slang word gal, is a Japanese fashion subculture.
Due to its past and its present connotation, it is now used almost interchangeably with kogal.The department store Shibuya 109, across the intersection from the Shibuya Station in Tokyo, was a popular location for purchasing gyaru style clothing, and was where this fashion subculture was most often seen. The meaning of the term gyaru gradually drifted to apply to a slightly older demographic whose apparent lack of interest in work or marriage resulted in these women being regarded as childish or a hussy. This decline has been attributed to shifts in magazine industry, over-exaggeration of the style, western media, and government policies. The term's usage peaked in the early 2000s and has gradually declined since. It had a large influence on Japanese fashion and its economy, with multiple gyaru brands branching out before eventually declining due to financial instability and changes in its target demographic.
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For Japanese women who saw those who participated in this fashion during its rise, they considered it a fashion style too racy and freewheeling with some feeling it caused a ruckus, juvenile delinquency and frivolousness among teenage women. It is a fashion subculture that is considered to be nonconformist or rebelling against the Japanese standards of its society and beauty, at the time when women were expected to be housewives and fit Asian beauty standards of pale skin and dark hair. Some groups and people follow a type of Japanese street fashion with many subcategories and substyles of which many types originated in the late 1970s. Second-hand re-selling of gyaru apparel and accessories also increased their availability.Gyaru is a description of either gender, but is considered for women when referring to gyaru. Although 109 began as the primary source of gyaru style clothing, the style's growth in popularity saw brands branching out to have their clothing available at pop-up stores in conventions or through web shops offering international shopping.
The hair is crimped differently than in the West.This hair styling was called スジ盛り ( sujimori) in English it means assorted streaks. The hair may be curled to create extra volume and heavily crimped up. Colored contacts are often seen especially circle lenses to change eye color from a distance and also to make their eyes appear larger with the extreme diameter of these lenses.The appearance of circle lenses on the right eyeBut some styles or substyle depending on which one, one would participated in. Contouring different parts of the face to change facial features and highlighting the nose for a slimming effect is often done.
Most of the apparel originated from Shibuya 109. Some would have the luxury to buy from western luxury brands or even haute couture brands, but for most and even those who lived in Japan they usually gravitated toward Japanese brands, depending on their style. Japanese brands or western fast fashion brands with general gyaru aesthetics would determine one's style in the gyaru fashion substyle depending on their appearance in an outfit. Since after the curling and crimping the gel would be used to keep a type of hair streaks, that they were visible and these streaks would stay throughout the day.Apparel for gyaru fashion differs depending on which gyaru substyle the individual has chosen to include themselves in and from where they would buy their items this choice of brands can denote which substyle one is from or is participating in. But this name comes from these streaks of hair that are made apparent by being by held by gel.
As gyaru isn't a singular style, it is an umbrella term for its many subcategories, substyles or themes of gyaru since it is a spectrum style. It consists of the most common way to name someone who is in gyaru style. The style as a while is referred as a ギャル系 in Japanese or in romaji ( Gyaru kei). There are various subcategories of gyaru fashion depending on the choice of apparel and gender. In Japan she is known as a model for Gravure from the books she has appeared in.A gyaru, probably an agejo-gyaru wearing MA*RS in 2007Gyaru is a spectrum style. Yet, even those who participate in the substyle of wearing designer items do have different brands that don't all originate from the same designer, regardless of whether the brands are Western or Japanese.They would generally mix their whole outfit of different brands to create a gyaru look.Popular recurring gyaru models, icons and idols who may have been easily recognized during its peak were Tsubasa Masuwaka, Kumiko Funayama, Rie Matsuoka, Hikari Shiina, Kaoru Watanabe, Satomi Yakuwa, Sayoko Ozaki, Yuka Obara, Rina Sakurai, Nana Suzuki, and twins Chika and Chie Yoshikawa.Other notable gyaru recently in this medium are Yuki Kimura, aka Yukipoyo, and model Iwamoto Sayaka, aka Usatani Paisen.
The hair is always styled in an up-do, almost like hime gyaru, with curls or hair that is crimped in the sujimori hair style, and sometimes includes extensions and wigs. The agejo style has an emphasis on the eyes, often enlarging and enhancing them with circle lenses and several sets of false eyelashes in an alluring way. The intention is to be flawlessly glamorous and desirable. It is generally worn by, but not always exclusive to, a hostess. It is a very foxy, ladylike, and mature style. アゲ嬢 ( Agejo): a style that was highly active, agejo was mostly inspired by, and its aesthetic referenced in, the magazine Koakuma Ageha.
It is usually a very bright, fun, flamboyant and generally multi-colored style. アメカジ ( Amekaji): A style that is heavily inspired by Americana its name can be directly translated to American casual. Japanese fashion brands most recognized in this substyle are DaTuRa, Jesus Diamante, La Parfait, MA*RS and Princess Melody.Shibuya 109 Coco*Lulu shop staff who is wearing Amekaji style The agejo style is similar to hime gyaru, except for being more skimpy and with the intention to be classy.
Also, they would sometimes wear their boyfriend's clothes. In the summer they would wear t-shirts and cargo pants. It mostly involves sweaters, bomber-jackets from the early 2000 and coats such as Letterman jackets. They usually have many layers that overlap each other.
Japanese fashion brands most recognized in this substyle are ANAP, Coco*Lulu and Wakatsuki Chinatasu. Girly shorts are welcome (for the girls).
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